Bonif Co.Ltd Soonsoobon CEO Lee, Jinyoung

Communications Korea has been in charge of Bonif's major brand PR including Bonjuk, Bondosirak, Bon love social welfare foundation and Soonsoobon The various practical experience and accumulated success know-how of Communications Korea, which has established itself as an industry leader in the field of public relations, has been a major success element of Bon IF so far. Communications Korea has always been extremely helpful in maximizing synergy with our headquarters, producing high-quality results. I am particularly satisfied that Bon IF and Communications Korea have been a collaborative partner delivering our message to our customers and franchises.

Head of Public Relations Son Bong-Taek, Kyowon Group

In April 2007, Kyowon Group conducted a competitive bidding for Wells Water Purifier’s PR Agency for the first time in the group’s history. . Communications Korea was selected because of CK’s accurate analysis of our business and the detailed strategy and tactics to promote our brand. In the beginning there were some concerns whether appointing a PR agency would be effective and whether the agency would work as if the tasks were their own brand. However, I realized that my concerns were for nothing after working with CK for six months. I was satisfied with CK’s punctuality and perfecting even the smallest details that could not be found easily. During our work with CK, I was amused by the insightful feature articles, time sensitive press releases, media friendly photo sessions, advertorials, and careful scheduling of press conferences. Above all, CK always had an enthusiastic attitude for each projects that they managed. I was most grateful about their passion for the CK’s “perfectionism”. CK’s continuous efforts and passion for trying to create a buzz of Wells in Korea, was extremely helpful for Kyowon L&C. As a result we have expanded PR support of CK from one item (Wells water purifiers) to all of Kyowon L&C brands since 2007.