Korean

Communications Korea

Communications Korea

SLOGAN

  • First to Best!

  • The Client's Company

Case Studies


  • •  Period - 5 years (Jan. 2000 – Dec. 2005)
    •  CK Successfully launched the newly-imported Lexus brand as a
       high-end luxury car despite a negative image about Japanese brands
    •  CK also created and positioned the brand awareness of LEXUS
    •  Annually, realized more than 1,300 items of media coverage
    •  2000% ROI increase (2001->2004)
    •  Ranked No. 1 in sales among import automobiles
    •  CK effectively dealt with difficulties in penetrating Korean Market through
    successful PR strategies by positioning Lexus as the high-end vehicle


    Lexus

  • •  Named after a ‘place of refuge’ in Sanskrit, the most luxurious hotel in Bali, AYANA started business in the Korean market
    •  AYANA’s sales had been low because of its low brand awareness
    •  AYANA selected Communications Korea as its PR agency and CK has made efforts to improve awareness of AYANA and to create a brand image of the most luxurious hotel in the Korean travel market since March 2011
    •  Currently, we provide support in communications consultancy, Korean media relations, advertising planning, media/blogger familiarization trip planning, events planning, issues management, and sustainability communications
    •  Additionally, a new contract for AYANA Residence Bali that is an affiliated company of AYANA Resort & Spa Bali is now under discussion based on the recent positive results about sales( increase in Koreans, especially direct bookings)


    Ayana Resort and Spa, Bali




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Address: 서울특별시 강남구 논현동 101-5 (주)커뮤니케이션즈코리아
CK Building, 101-5 Nonhyun-dong Gangnam-gu, Seoul, Korea

Rep: 82-2-511-8001      Fax: 82-2-511-7442

 

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